Professional Topics- Web Design

Gillian Alexander and Dylan Bobier Designers at Critical Mass  gilliana@criticalmass.com & dbobier@criticalmass.com Critical Mass Both Gillian and Dylan work as designers at Critical Mass. Critical Mass is one of the oldest Canadian started agencies that was established in Calgary in 1996. With a focus on their customer experiences, they were able to design meaningful works for their clients for more than 20 years. They have offices spanning from Calgary, Toronto, Chicago, New York, Nashville, Los Angeles, Cupertino, London, Hong Kong, Brazil and Costa Rica. Working collaboratively is their main focus to find ways to enhance the projects, careers and perspectives of their peers, the agency itself and the designers. They value teamwork and to never stop ideating. Designers constantly think of new ideas to intrigue and surprise the clients and gaining the user's attentions in meaningful ways. Ideas are Everything Before designing, one must go through ...

Derek Woollam iOs Designer at The Weather Network/ Pelmorex http://derekthedesigner.blogspot.com The Weather Network Derek Woollam is a senior mobile designer at The Weather Network. He works on designing apps and prototyping them to serve the user's needs. The Weather Network app is considered to be the most downloaded app and the number one weathering app in Canada. One of the many things he has worked on during his time at the company is compiling data to create personas and through that data, he creates an infographic. Through those infographics, each designer would look back on that persona to help market the app to that specific audience. He has created and redesigned the app to appeal to users, but one that stood out was an app that featured the forecast in a more interactive way. Through this difference in showing the forecast, it really stood out to me because how it directly shows the interaction and change of the forecast from day to night when scrollin...